It is difficult to create a memorable, well-designed graphic symbol that represents your brand’s image. Too many logos are poorly designed. Poorly designed logos are a common problem for many companies However, it is more likely that you will need to create a new symbol. Additional effort is required to get people to associate the graphic and your brand. If you are a new company or have limited marketing budgets, it is crucial that prospects remember and recognize your name. A well-designed graphic may be able to reinforce a brand’s name, such as Domino’s or Target.
#Make a logo wordmark professional
When to use a wordmark logoĪlthough wordmarks are preferred by many designers and considered the best form of logotype, it can be daunting to create a wordmark if you’re not a professional designer.Ī well-designed wordmark can be a great solution for many businesses. These are some strong reasons to choose this type of logo: Your brand’s name is reinforced by wordmark logos It is possible to use cultural and visual associations to communicate certain messages using fonts and colors in your logo if you know your target audience. Google, Coca-Cola and Calvin Klein are just a few examples of wordmark logos. These cases have shown that the words are the brand’s visual landmark. It does not include symbols, mascots or badges. Wordmark logos can also be called “logotype” and include monogram variations to fit smaller spaces such as social media profiles or favicons. These logos are simple, so typography and spacing are more important.
Your brand’s name is reinforced by wordmark logos.(Or sometimes a lettermark with a wordmark.) In this common type of logo, the wordmark can be above, below, next to, or inside of the symbol. The symbol can now be used on its own, separated from the company name.Ĭombination marks pair a symbol with a wordmark. Over time, through repeated exposure, the symbol itself became associated with the brand. Most easily-recognized pictorial logos started out in a “lockup” with a wordmark company name. Pictorial marks are the opposite of wordmarks. Many fashion designers use handwriting wordmarks. They’re often stylized signatures representing brands that revolve around their founder. Handwriting-inspired logos feel personal. These casual scripts are less polished and more irregular. Scripts can look elegant and refined (think wedding invitations) or retro (think old-school baseball logos).Ī subset of script lettering is handwriting. Script wordmarks echo cursive writing or calligraphy. Logos without serifs look modern and clean. Logos made from serif lettering (where the strokes of the letters have small lines or wedges at the ends) look formal and traditional. Wordmarks can be classified according to style. Don’t be tempted to think “somebody just typed out that name in a font.” Good wordmarks are carefully crafted to have a visual rhythm throughout the word, balancing white space, line weights, and the way the letters interact with each other. The brand’s name is represented by typography, without including a symbol or picture. Wordmarks are logos made of… wait for it… words. Whether you call them monograms, initials, or acronyms, they’re in the same category. Lettermarks are just what they sound like: logos that are made of letters. Here’s a roundup of four different types of logos: lettermarks, wordmarks, pictorial marks, and combination marks. Examples of logos can be useful for clients during a brand identity project.
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